It was set to be sponsored by HomeTown Lenders, as well, but Famous Toastery – a restaurant chain in the Carolinas and Virginia – stepped in once the game was relocated. Originally scheduled as the Bahamas Bowl, the game was moved to Jerry Richardson Stadium in Charlotte, North Carolina, due to renovations at Thomas Robinson Stadium in Nassau. The bowl subsequently added Starco Brands Inc., a Los Angeles-based company that develops and markets home decor, health, fitness, and beauty products, as an additional partner.

Previously called the Jimmy Kimmel LA Bowl as part of a naming rights agreement with the late-night talk show host, the game signed a multi-year agreement this season with former NFL tight end Rob Gronkowski. The resort, which is located just 10 miles south of University Stadium in Albuquerque, is known nationally for its lakes, golf courses, spa, steakhouse, nightclub and more. The New Mexico Bowl went without a title sponsor during the 2022-23 season but announced Isleta Resort and Casino as its new sponsor in September. The game also updated its logo to include two shades of pink rather than one and changed the color of the palm trees at the bottom from black to white.

Avocados From Mexico Cure BowlĪfter being sponsored by Duluth Trading Company last season, the Cure Bowl’s new title sponsor is Avocados from Mexico, the top-selling avocado brand in the United States.

We’ll follow that up with a uniform preview of every bowl game on Saturday. To get things started, though, we’ve compiled a list of every new bowl logo, sponsor and name change that took place this year. ET on ESPN, and conclude with the College Football Playoff National Championship at Houston’s NRG Stadium on Jan. The festivities begin tomorrow with the Myrtle Beach Bowl, which kicks off at 11 a.m. It’s the most wonderful time of the year as the 2023-24 college football bowl season is finally upon us, with 43 postseason games to be played over the next 24 days.

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